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Creative Director

Visual Designer

Product Designer

Creative Director

lucas🖖zaiden

About
Me
About
Me
About
Me
About
Me
About
Me
About
Me

Nice to e-meet you. In short, my mission is to bring ideas to life through aesthetics, scalability, and storytelling, from conceptual integrated campaigns, experiential and product design, as well as crafting pixel-perfect screens.

✅ Authorized to work at: US, EU & LATAM.
📄 In a hurry? PDF CV here.

Featured
Work
Featured
Work
Featured
Work
Featured
Work
Featured
Work
Featured
Work

Work Experience

2023
-
—

Discord Inc.

Creative Director
2023
-
—

TinyWins California

Creative Director
2023
-
—

Shaklee California

Creative Director
2021
-
2023

R/GA New York

Creative Director
2018
-
2021

RAPP New York

Creative Director
2017
-
2018

AKQA San Francisco

Creative Director
2016
-
2021

Nimb Inc. Los Altos

Product Creative Director
2015
-
2017

FIELDS360 Brasília

Vice President, ECD
2012
-
2015

Havas Moscow

Creative Director
2012
-
2015

IPG Moscow

Creative Director
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Nice
Words
Nice
Words
Nice
Words
Nice
Words
Nice
Words
Nice
Words
Bruno Nakano
Meta - CD
Lucas is your guy if you're looking for someone who is passionate about what they do. One of the best conceptual thinkers I've ever seen. His dedication comes through in his work... see more
Han Lin
R/GA - Group ECD
Lucas is that rare breed of visual creative who can craft as well as he concepts. He’s an ideas guy, with a clear understanding of how to make them campaignable and lasting. He’s fresh and modern... see more
Andreas Toscano
Google - CD
Lucas was a true leader during the period we worked together: he proved his seniority by performing as a true leader for his creative team and for his agency. Due to his active participation... see more
Tristan Fitzgerald
ImpactXM - ECD
I loved working with Lucas for 3 reasons: 1. He’s an ideas machine - he has ideas like other people breathe 2. His knowledge of digital channels means his ideas are always innovative... see more
Andrey Myzdrikov
SailPlay - CEO
Lucas is the strongest cocktail of different talents that I saw in my life. He is a true leader who can take the whole team and go together... see more
Cássio Guiot
Grupo Rái - GCD
Lucas was the most expressive and brilliant mind I could work with. Not by the complexity of ideas but by the creative simplicity he has... see more
Polina
AMV BBDO - Partner
We worked with Lucas on several projects and all I can say is: no day without a surprise. He’s totally unpredictable; you can never tell what’s going on inside his smart head... see more
Bruno Ponzini
R/GA - CD
Lucas is far from a common boss. He is a true leader. An amazing creative director with huge creative capability and also highly skilled in managing teams, process,es and tasks... see more
Pancho Cassis
DAVID - Global CCO
Lucas is maybe the most hardworking professional I've ever met. He is brilliant. And the most important thing is that he is a good guy. So, very creative and very good person. Amazing.
Eduardo Marques
Publicis - CCO
He has the advertising blood circulating... Lucas breathes creativity eats ads and that makes him the best Advertising Encyclopedia I´ve ever seen... see more
Paulo Areas
VML - CCO
A very talented and passionate professional, Lucas is the kind of person is nice to have around. Has a clear picture of where he wants to go and what he wants to achieve... see more
Rodrigo Linhares
Pinterest - CD
Lucas is an outstanding creative with great and innovative ideas! He can see beyond the advertising and come up with amazing solutions in any situation... see more
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Honors & Awards
Cannes Lions 2x Silver Outdoor
Cannes Lions Bronze Outdoor
Cannes Lions Shortlist Outdoor
Cannes Lions Bronze Cyber
Cannes Lions Young Lion, Cyber
Cannes Lions Bronze Promo
Cannes Lions Shortlist Promo
Cannes Lions Silver Direct
Cannes Lions Bronze Media
Cannes Lions Bronze Press
Cannes Lions 2x Shortlist Design
London Gold Design
London Silver Ambient
FWA 2x Nominee SOTD
One Show Gold Interactive
One Show Silver Interactive
One Show 4x Merit Interactive
One Show #4 Most Awarded Creative, (Russia 2013)
ADC Gold Cyber
ADC Silver Interactive
ADC Shortlist Cyber
Clio Bronze Innovative
Lürzers Archive #1 World's Art Director
Lürzers Archive 15x Campaigns Selected
Effie Awards Silver
EPICA Gold Outdoor
EPICA Bronze Interactive
MixxAwards Gold interactive
Eurobest Bronze Interactive
Eurobest Shortlist Interactive
Eurobest Shortlist Outdoor
Eurobest Shortlist Print
Golden Drum Gold Press
Golden Drum Silver Press
Golden Drum Silver Interactive
Golden Drum 2x Shortlist Interactive
Golden Drum Silver Outdoor
Golden Drum Shortlist Media
Golden Drum Shortlist Direct
El Sol Bronze Cyber
El Sol Shortlist Outdoor
CdeC In Book Interactive
Web Awards Small Business Standard of Excellence
Red Apple Gold Interactive
Red Apple Silver Interactive
Red Apple 4x Shortlist Interactive
Red Apple Silver Brand Awareness
Red Apple Shortlist TV&Cinema
Red Apple Shortlist Media
Red Apple Shortlist Promo
Red Apple Shortlist Press
Red Apple Shortlist Gaming
Golden Award Finalist Cyber
Proxy Awards Silver Cyber
Idea! Gold Online
Idea! Silver Promo
Idea! Silver Press
Idea! Silver Media
KIAF Gold Interactive
KIAF Silver Press
Ad Stars Crystal Interactive
White Square Gold Interactive
White Square Silver Innovation
White Square Bronze Media
Best Ads on TV TOP5 Global Creatives
Golden Hammer Shortlist Interactive
Golden Hammer Shortlist Media
Caples Silver Microsite
Caples Shortlist Digital Content
Lusófonos Awards Bronze Direct Marketing
Cresta Awards Bronze Direct Marketing
Cresta Awards Finalist Promotions & Incentives
Inspirational Awards Nominated
Festival de la Publicidad Independiente Silver Direct Marketing
Meio&Mensagem "The Best of Centro-Oeste"
Prêmio Renato Castelo Branco
ACE Awards Winner (Short Video)
ACE Awards 2x Finalist
Colunistas São Paulo Grand Prix
Colunistas Brasil 4x Gold
Colunistas Brasília Professional Of the Year (2016)
Colunistas Brasília Art Director Of the Year (2008)
Colunistas Brasília Most Awarded Art Director
Colunistas Brasília 3x Grand Prix
Colunistas Brasília 14x Gold
Colunistas Brasília 14x Silver
Colunistas Brasília 7x Bronze
Gramado Silver Shortlist
Gramado 5x Shortlist Press
Golden App 1st Place Gaming
Interviews & Talks
Interviews & Talks