"The world of video games is becoming multi-platform, mainstream, and endlessly creative."
On a mission to age up Discord, the brand was repositioned—refreshing digital assets and the design system—starting two years ago with in-house creatives and later executed by Discord’s team and Porto Rocha.
Design System
Product Design
Social & Film
Events
“My first 501® memory is going in my dad’s closet and stealing a huge, oversized denim jacket.”
INVENTED ON 20 MAY 1873. REINVENTED EVER SINCE.
Every year on 20 May, we celebrate the first blue jean and those who make it their own. Reinvented by millions of wearers, whose own personal lives are told through their 501s.
Brand Campaign
Global Playbook
Social
We created Playbooks and Toolkits that were activated by markets quite literally all over the world. Pretty much big manuals that outline, inform, and inspire on what’s possible with 501® Day as in the following examples.
Creative Cloud
Adobe's performance creative is designed to scale with campaigns that deliver results.
For Adobe Creative Cloud's Creator Series, we partnered with Pakistani-American designer Ramisha Sattar-best known for her work with pop star Chappell Roan-to highlight the creative possibilities unlocked by moving seamlessly across Adobe's suite of tools.
Performance Marketing
Brand & Design
Social
“It was a game-changer! I picked up hacks that make everything run smoother and faster.”
We created assets for Adobe's flagship Creativity Conference — MAX LA 2025 — a gathering for designers, illustrators, photographers, motion / video creators, UI/UX professionals, and digital artists to learn, network, and see Adobe's new tools/features.
The work is still being rolled out.
“It's inspiring to see such a vibrant community coming together.”
We worked with assets that Athletics, Blue Studio, IBM's brand experience and design team developed. The identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.
Design System
WebGL
Branding
Event Experience
For the IBM TechxChange event, based in Las Vegas, we turned that system into a real-time webGL data visualization; a visual system made from millions of icons forming a rotating galaxy of scheduling and highlights.
Networks
What would you do if you weren’t afraid?
As the world continued to accelerate its need for cybersecurity due to ever-more pervasive use of technology and life-changing scenarios like the pandemic, we needed to attach Palo Alto Networks to cybersecurity for brand recall.
Brand Campaign
Film
“Taking meds isn't pleasant, but we might just add a bit of joy.”
After creating the female name Savia, which stands for strength, health and wisdom, I developed the Design System for the startup dedicated to revolutionizing the medication purchasing experience in Latin America.
Visual Identity
Design System
Brand campaign
“Have it Your Way reaches a whole new level in this Brazilian BK stunt.”
Customers can personalize their burgers to their liking, adding extra patties, bacon, and more. To emphasize their "Have it Your Way" motto, Burger King surprised customers by secretly taking their photos while ordering. The customized surprise? Their burgers served with their own faces on the wrappers.
PR
Brand Campaign
Social Film
Olympics
“Our country is ready to welcome the world at the Olympic Games.”
In 2015 I had the opportunity of a lifetime: lead the Brazilian Government’s official Olympic and Paralympic games campaign for the Ministry of Sport.
Instead of focusing on the win, we celebrated the journey. Through stories of resilience, we paralleled professional athletes with everyday Brazilians, showcasing their daily acts of resilience. Each athlete's story became a testament to millions of Brazilians.
Film
Social
OOH
Event
