"The world of video games is becoming multi-platform, mainstream, and endlessly creative."
On a mission to age up Discord, I started an entire brand repositioning, from digital assets (in partnership with Zabal) to a design system refresh (with the help of Porto Rocha).
Design System
Product Design
Social
OOH
“My first 501® memory is going in my dad’s closet and stealing a huge, oversized denim jacket.”
INVENTED ON 20 MAY 1873. REINVENTED EVER SINCE.
Every year on 20 May, we celebrate the first blue jean and those who make it their own. Reinvented by millions of wearers, whose own personal lives are told through their 501s.
Brand Campaign
Global Playbook
Social
We created Playbooks and Toolkits that were activated by markets quite literally all over the world. Pretty much big manuals that outline, inform, and inspire on what’s possible with 501® Day as in the following examples.
“Taking medication isn't pleasant, but we might just add a bit of joy.”
After creating the female name Savia, which stands for strength, health and wisdom, I developed the Design System for the startup dedicated to revolutionizing the medication purchasing experience in Latin America.
Visual Identity
Design System
Brand campaign
Let Brazil unleash the power of chat marketing.
Concept developed to introduce Manychat—the leading global chat marketing platform—to the Brazilian market. Centered around the tagline "Create Conversations" (Crie Conversas), this cohesive 360º campaign seamlessly integrated events, digital platforms, social media, and OOH to establish a strong and engaging brand presence.
Brand Campaign
Event
Social
OOH
Building on these visual assets created by the Manychat team, we infused a distinct Brazilian touch, seamlessly blending unique cultural elements into the Science + Expressive story.
Networks
What would you do if you weren’t afraid?
As the world continued to accelerate its need for cybersecurity due to ever-more pervasive use of technology and life-changing scenarios like the pandemic, we needed to attach Palo Alto Networks to cybersecurity for brand recall.
Brand Campaign
Film
“Have it Your Way reaches a whole new level in this Brazilian BK stunt.”
Customers can personalize their burgers to their liking, adding extra patties, bacon, and more. To emphasize their "Have it Your Way" motto, Burger King surprised customers by secretly taking their photos while ordering. The customized surprise? Their burgers served with their own faces on the wrappers.
PR
Brand Campaign
Social Film
Olympics
“Our country is ready to welcome the world at the Olympic Games.”
In 2015 I had the opportunity of a lifetime: lead the Brazilian Government’s official Olympic and Paralympic games campaign for the Ministry of Sport.
Instead of focusing on the win, we celebrated the journey. Through stories of resilience, we paralleled professional athletes with everyday Brazilians, showcasing their daily acts of resilience. Each athlete's story became a testament to millions of Brazilians.
Film
Social
OOH
Event
