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Burger King

WHOPPER®FACE

my role: ART DIRECTION

⌄

“Have it Your Way reaches
a whole new level in this Brazilian BK stunt.”
—AdAge
Customers can personalize their burgers to their liking, adding extra patties, bacon, and more. To emphasize their "Have it Your Way" motto, Burger King surprised customers by secretly taking their photos while ordering. The customized surprise? Their burgers served with their own faces on the wrappers.
With just one laptop, camera, and printer, we proved that every sandwich is made to order, personalized for each customer.
where: ogilvy
with me: eduardo marques, douglas konozoe, Anselmo Ramos, michel lent, angela bassichetti, Denis Kakazu
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