Abrace

Celebrating 30 years of supporting children with cancer, Chemo Scarf Stories brought positivity to patients' lives: ex-patients shared their inspiring stories on personalized scarves, illustrated by fellow survivors. Scarves became a part of treatment in hospitals nationwide. The project gained massive coverage, increasing the entire previous year's donations by nearly 500%, in just 2 weeks.

Everything is handmade and colorful, just like every positive story written.

We used social media to collect the stories, an event to launch the campaign, a website to promote all the stories and the project itself, and built a pop up museum.

Exhibition points were installed where people could purchase a story, passing a chemo scarf forward. The purchase was also available via website, where users could scroll through all the stories and learn more about the patients behind them.